Marquis Athletes

April 27, 2010

NFL Draft in Prime Time

Filed under: Media,Uncategorized — marquisathletes @ 6:40 pm
Tags: ,

ESPN chose to air the NFL draft this year in primetime, instead of starting it at 4pm on a Saturday, like it did last year. This gamble paid off–the network’s ratings were up 23%, making it the 5th most watched cable program of the year, with 7.2 million viewers. That’s the most viewers in the network’s 31 year history! ESPN enjoyed its highest ratings in Jacksonville and New Orleans.

With this type of success, I think it’s safe to say ESPN will choose to air the draft during primetime again next year. Did you watch? What did you think? Why were you so excited to see it? Have you watched in year’s past?

As viewership for the draft increases, it will be exciting to see what types of advertising is used during the televised program. Will it be a gold mine like the Super Bowl?


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